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Notes on SEO & content marketing

What I'm learning about distribution, answer-engine visibility, and the content work that actually moves numbers. No fluff.

EVERYTHING I'VE WRITTEN

The B2B Data You Already Have Is Your Best SEO AssetEvery B2B company owns a competitive advantage that sits in its own data. Most of them never use it. Here is why publishing your in-house data matters for inbound leads, with examples of who does it well and who leaves it on the table.8 min readSmall Businesses Are About To Get Better Leads From Search - If they do it rightThe search behaviour is changing and therefore the opportunities for small businesses. Here are some data points and my personal take on SEO for small businesses.12 min read