There's no shortcut to (AI) visibility.
Good visibility is more than just ranking for specific keywords. The right content strategy & execution will determine how people will perceive your business.
02 / 10 · WHO I AM
I'm Flo. I get good work seen.
7 years in SEO content marketing in the hardest niches of Affiliates. Contributed to 2 exits and consulted for the biggest news publishers in the world. My mindset: Classic SEO stopped working 3 years ago. The brands that have the most visibility today take content marketing seriously and think outside the "Blog" mindset.
I don't like to call me an 'expert': I just love what I'm doing!
Read here my entire carrer path
03 / 10
Proof first - including the parts which did not work..
These are the raw numbers of my success. Nothing exagerated or faked with a lot of failures along the way
04 / 10
What clients actually come with.
Real pain points from recent conversations
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05 / 10
What I believe good content Marketing is.
ICP first - rest after!
Each word you write needs to be tailored to 100% to your ICP (Ideal Customer Profile). Defining your ICP is the single most important task you need to do before starting anything else
Using the right channels
Your content strategy is only as good as your channel strategy is. In order to maximize the output you need to serve your content to the channels where your ICP hangs out. Everything else is a waste of time and energy
Don't copy your competitors
The reason why they are your competitor is that they do something different no one else does. Simply copying them and hoping for the best won't work. Everything you create needs to be unique to your company. The language you speak, the data you use, the point of view your company has, etc.
Publish on all available channels
The best marketing teams in the world maximize their content output by distributing it to all possible channels. They can speak more frequently to their ICP and get more visibility on Google and all LLM's.
Making good use of in-house data
To have accurate and shareable in-house data is probably the most valuable thing a company has. It's unique and ALWAYS tells a story that is worth sharing.
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06 / 10
SEO/AEO Myths.
What people believe vs. what actually is the case
07 / 10
What I currently work on.
Below are the current client projects I'm working on, so you can see the kind of problem I'm in the middle of.
Content Pipeline Automation
The Goal: Generate more output in the same time period. The content pipeline does the repetitive SEO tasks and writes the first draft. A human in the loop will take this draft and make it unique and give it the author's touch. Early results: So far, we have reduced the time (research to first draft) by 60% without losing content quality and increased the output by 3x.
Content distribution
Goal: Convert one hero asset into multiple key idea articles for specific channels For better overall visibility, the client wants to distribute their hero assets (Blog post or Social media post) across all channels where the ICP is present. Early results: We have identified key ideas/ankles for their business, which we will use to 'recycle' their hero asset for each channel. With this approach, we could increase the output 4x and have already generated over 10 converted leads.
08 / 10
Things I automated so I could stop doing them.
Besides my passion for SEO and content marketing, I'm building some automations & agentic frameworks for me, my business, and my friends.
Content creation
Some clients want to produce content at scale without losing quality. I'm building the entire content pipeline, from keyword research to internal/external links, real data implementation to writing the first draft, which is up to 80% of human standards.
1.5 hours per article
Google Sheet update based on Gmail Inbox
One of my friends needs to update an Excel sheet with customer data daily based on email conversations she has. The automation scans specific emails, updates the customer data in the sheet, updates the person in charge, and sends follow-up emails if necessary
4 hours a week
Competitor research
A crawler that scrapes competitor websites, finds content gaps, and provides all findings in a structured JSON to the next Agent
45 min per article
QA-Agent for content quality
A dedicated agent who reads a content piece another agent wrote and proofreads it based on set rules and multiple styling guidelines. After a specific quality score is reached, the QA agent will ship the work to the next human in the loop
30 minuntes per article
09 / 10
oh HACK no!
oh HACK no! is a centralized scam-prevention Hub for our parents and grandparents. The mission is to close the gap between technology and knowledge for our beloved parents and grandparents.
During this journey, I have learned how to create engaging videos, how to find your winning video format, how to build a community, how to deal with a viral moment...
10 / 10
Do you want to take your Content Marketing serious?
Book a meeting, and I will guarantee you that I will tell you if I can help or not