There's no shortcut to (AI) visibility.
Good visibility is more than just ranking for specific keywords. The right content strategy & execution will determine how people will perceive your business.
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Proof first - including the parts which did not work..
These are the raw numbers of my success. Nothing exagerated or faked with a lot of failures along the way
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What clients actually come with.
Real pain points from recent conversations
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What I believe good content Marketing is.
ICP first - rest after!
Each word you write needs to be tailored to 100% to your ICP (Ideal Customer Profile). Defining your ICP is the single most important task you need to do before starting anything else
Using the right channels
Your content strategy is only as good as your channel strategy is. In order to maximize the output you need to serve your content to the channels where your ICP hangs out. Everything else is a waste of time and energy
Don't copy your competitors
The reason why they are your competitor is that they do something different no one else does. Simply copying them and hoping for the best won't work. Everything you create needs to be unique to your company. The language you speak, the data you use, the point of view your company has, etc.
Publish on all available channels
The best marketing teams in the world maximize their content output by distributing it to all possible channels. They can speak more frequently to their ICP and get more visibility on Google and all LLM's.
Making good use of in-house data
To have accurate and shareable in-house data is probably the most valuable thing a company has. It's unique and ALWAYS tells a story that is worth sharing.
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SEO/AEO Myths.
What people believe vs. what actually is the case
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Do you want to take your Content Marketing serious?
Book a meeting, and I will guarantee you that I will tell you if I can help or not