How Cointelegraph.com added [€600k] in 9 months
Cointelegraph.com is the biggest News Publisher in the Cryptocurrency space, and they had some issues monetizing their traffic to their true potential. I came in, identified revenue opportunities, created a content strategy around that, and executed with the team
02 / 5
What they came with
2.1 million visitors a month with decent rankings for news-related search terms, publishing 5-8 crypto news stories a day
Content Marketing and SEO knowledge. They were knowledgeable in the crypto space but had limited knowledge of how to do proper SEO and have a content strategy to monetize their traffic
03 / 5
The approach, in three moves
Identifying which content clusters we could monetize
Checked all the rankings and top pages as well as the competitors
Creating content Strategy around the selected clusters
We prioritized the clusters from lowest to highest keyword difficulty
Content execution
Content production with clear defined deadlines
Ranking monitoring
Weekly traffic monitoring for trends or needed SEO adjustments
Swipe sideways for the next move →
04 / 5
The part most case studies leave out.
In this partnership, I managed my in-house team (mainly SEO and Content) and their Tech team. The communication between their tech team and us sometimes took way too long, and the projects got delayed by weeks. The problem: The outsourced Team space usually does not match the in-house teams.
What I'd do differently: Get a dedicated in-house team member to execute our work.
05 / 5 · NEXT CASE STUDY
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