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Multi-Level Paid Advertisment

I plan and execute paid campaigns not only to meet current objectives but also to support future goals by building the right custom audiences and understanding how the website behaves.

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Proof first - including the parts which did not work..

These are the raw numbers of my success. Nothing exagerated or faked with a lot of failures along the way

01Timberline[Outdoor College · Meta & Google · 2026(ongoing)]78 leadssince launch (1 Oct 2026), at CA$66.37 per lead from ads

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What Clients Are Actually Come With.

Real pain points from recent conversations

THE PAIN

“I'm overwhelmed by all the settings”

WHAT I'D SUGGEST

Stick to what makes sense for your business goals. Start with the basics: choose the right campaign goal and budget, then narrow your audience with demographic filters.

THE PAIN

“I have run my ads for 2 weeks now and I don't see any results”

WHAT I'D SUGGEST

As a rule of thumb, it takes up to 2 weeks that the algoritm understand your audience better based on the campaign objective. In some cases it might take even longer. What is important is to not touch the ads within the first 2 weeks. Any change in the ads (Heading, Creatives) will reset the learning phase

THE PAIN

“How much daily ad spend shall we use?”

WHAT I'D SUGGEST

This depends on what you want to sell. If you run a online coaching business where one lead can be potentially worth €2000, you ad spend can be way higher. If you are selling product for €50 you need to focus on quantity. Meaning you need to sell at least 2 products for that €50 spend to make it at least a bit profitable

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What I Believe Good Paid Marketing Is All About.

01

Understand Your Audience

Which channels is your ICP frequently on? This is the most important question you need to ask yourself. A B2B campaign on Instagram might be less successful than one on LinkedIn.

02

Speak Out Loud Their Pain Points/Desires

What is the need of your ICP and how can you communicate it? By addressing an issue and communicating it to your audience is one of the most important factors of successful paid advertisement.

03

Tag Your Website

Most companies are installing the Meta Pixel or Google Script and thinking that all they can do. In reality they are loosing all the important data points. By tagging your website properly you can make the user (you paid for) visible and gain more understanding how they behave on the website

04

Custom Audiences

A custom audience is a audience which fulfills a criteria on your website. This custom audience can be re-used for retargeting campaigns OR for future campaign. Most companies never implement custom audiences and therefore spend every time money for a "new" audienc

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Paid Advertisment Myths.

What people believe vs. what actually is the case

Paid Marketing Is DeadIf Paid Marketing would be dead, most companies would not be alive anymore. The truth is, paid marketing got more complicated then it used to be, due to a higher amount of competitors. The times are over, that you set a campaign live and within a day you make money. From the campaign setup to strategy, everything needs to be aligned to be successful.
You Need To Hire An Entire Team To Do Paid AdvertismentYou only need a entire team, if your campaign setup is bad. If you tag your website, create custom audiences and start with 1-2 creative ad sets, you are setting the foundation for a successful and less time-consuming ad campaign.

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Do You Want To Generate Leads with Paid Advertisment?

Book a free 30 Minute consultation and I will tell you if I can help or not